Content Marketing enhances your SEO. Smart keywords lift your web site to the top position of search engine.
Good content rich up your brand value/ makes qualified leads / more traffic/good SEO ranking.
Manage your online reputation( ORM):
Valuable and genuine content creates faith and affinity among customers, and you can maintain a kind of thought leadership in your segment.
Content Management Vs Traditional Marketing :
Traditional Marketing tools like Press Release/Brochure/TV Commercial/Radio/OOH/ are too expensive and conversion is not easily measurable. Whereas Digital platform is less expensive and more reachable.
Content marketing is a great way to get people talking about your product
or service. Good content inspires your customers to get engaged in
content marketing activity.
We get you, heart-touching stories that take your brand into the mind of target customers.
How to optimize your Facebook Targeting Strategies?
Without a strategic optimization on the relevant social media platform, you can hardly get along with your brand to the successful track. Because we are in a world where 3 billion people plugged into social media.
According to the research report 376.1 people using social media in India. It is expected to grow into 448 billion by 2023. Here we put some important points for your effective social media strategy that boost your business.
Wisely choose your social media platforms which are more suitable for your business. If your business is the B2C category
Facebook, Youtube, and Instagram are good social media platforms for you. In Indian, there are 260 million Facebook users and 265 million youtube users
Start with a Facebook business page that gets you a 'space' of a small website to place your brand and get communicated with your target people. Use the right Facebook template suitable for your business that is freely available with a Facebook account
Stay vibrant with your social media account. Most business people open social media account for the sake of an account and they are either lazy or indifferent to active with social media putting good and relevant content. Until and unless you update your account with strategic content the account is vain.
Create smart content and make sure that it is fresh and relevant for your target people. Quality of content has been critical that take you into the mind of customers. Smart content strengthens your brand image, generate leads, gets more online visibility that brings business.
Some SEO hacks you need to try.
(a ) Choose the right page name
(b) Genuine and relevant content optimization
(c) TF IDF ( Term Frequency -Inverse Document Frequency ) when you write content keeps the TF IDF technic. For instance, when you write the content of 500 words make sure to repeat your keyword at least 50 times
Increase your Click-Through Rate (CTR):
(a) Put a good poster to grab audiences' attention.
(b) Use symbols.
(c) Put the main keywords you're bidding on in the URL of Ad.
(d) Call your audience to action by smart content.
Go with your Instagram putting brilliant images and videos.
You can explore through the Youtube account it is the world's second-largest search engine.
Frequently conduct contests and giveaways. To attract the audience and engagement you can use the hashtag campaign effectively which creates buzz around on your social media platform.
Do keyword research like SEO. Keywords and hashtags are critical for your social media optimization
The frequency of social media content
Facebook: 3-10 times per week
Twitter: 5+ times per day
LinkedIn: 2-5 times per week
Pinterest: 5-10 times per day.
You Needn't Hesitate To Rennovate Your Website. That's Your Face
Remember, your website is the virtual showroom of your brand. In the internet-based consumer world, your website marks the brand identity that brings business to you. Without a strong online reputation, it is tough for you to bring your business into a successful track. So, you have to maintain, a smart website, or now if your website is smart enough certainly. it has to renovate with immediate effect.
Some critical points regarding a brilliant website:
Fix your focal point before thinking of making a website. A Website is not for the sake of a website but, it's strictly for your target customers. User Experience is a critical element in your website. Rather than putting the content as your wish, it's important to get the relevant content expecting your target people from your website. Make sure a better user experience.
The visual appeal of your website: Your website must have an eye-catching visual power. The human brain processes visual content 60,000 faster than text. So, you have to make or innovate your website as an aesthetically good visual feel with a better user experience that inspires your customers to spend with your website relatively much more time. Try to use high-quality images and a reasonably good layout and typography.
The website must be responsive: Responsive website enables your site mobile friendly, improve the way it looks on devices with both big and small screens as well. People tend to spend more time on your site. It will help you improve your SEO ranking considerably.
Minimize your website's loading time: Loading time is a critical factor in your website's performance. Your website has to get loaded within 5seconds. Each second beyond 5 seconds results in greater bounce rates. The bounce rate pulls back your site from search engines.
Let's look at how to decrease website loading time?
Minimize HTTP request
Compress and optimize your content and images
Put stylesheet reference at the top.
Put script reference at the bottom.
6) SEO friendly site:
Until and unless your website is SEO friendly it's functionality will go limited. How to get to improve your SEO while creating the site itself?
Select a brilliant Domain Name
Make content with powerful keywords.
Product / service-related image optimization
Optimize strategic video content.
Target primary keyword on each page.
Optimize title tags.
The meta description for all web pages
Importance of the Landing Page:
The Landing page is drawing-room of your website, it must be captivating to hold your visitors. Since the landing page is an important element of lead generation, you have to maintain a smart landing page. It is not good to use your home page as a landing page, even if it is an aesthetically good one.
Some critical points to follow while making a landing page:
A headline and sub-headline must be incorporated on the landing page.
A brief description of what you offer on the website.
It is better to incorporate a short video.
Try to optimize the Call To Action (CTA) button
Try to limit extra navigation from the landing page. And must encourage the visitors to take action.
Keep your home page visually oriented as much as possible.
Why Should You Entrust Your Digital Duties With A Professional Digital Marketing Company?
Some business firms probably very small in number could think that their inhouse 'set-up" is better enough to make sure your online presence has been smart to make good leads and conversions. But this kind of thought could hold your brand back from the tremendous possibilities of brilliant Digital Marketing strategies. Here are 10 points to substantiate this factor:
While maintaining in- house digital solution yourdigital marketing
is too limited. It is not practical to maintain a full Digital marketing team. Digital Marketing requires high professionalism and the services of many experts and have to come together into one platform.
You can access all more skills for branding/leads/conversions with your good Digital Marketing Company
. You get new ideas/ get professionalism for your native ads.
Manage your budget more effectively. If your agency partner is experts in what they are doing you can do your Digital Marketing with a reasonable budget with maximum Return of Investment (ROI).
You get reliability and accountability from your agency partner.Your agency is liable to get you a tangible result. Your agency partner is answerable for any pitfalls.
Your agency partner keeps you always at the top of the latest trends. In Digital Marketing, trends are changing constantly. Algorithms are changing frequently. Your agency gets new tactics, fresh strategies, new updating, and much more.
You get strategy-driven creative. Until and unless you get a brilliant creative solution your Digital marketing strategy
won't go successful. Your in-house setup can't provide a smart creative solution.
Enjoy the power of storytelling with your smart agency partner. A good story creates good brands.
It's important that you should only choose a smart Digital Marketing Company
as your partner analyzing their past case studies and solutions.
10 Digital Marketing Tips for Small Business Firms
Digital Marketing and internet platform widely opened for any kind of exercise or experiment it has left the tremendous possibility to get connected with the potential group. Taking the advantage or possibility of Digital Marketing is the key to success. At the same time, it's unbelievably cost-effective and affordable for even a small business organization.
Research your competitors' position on the internet platform and social media. And try to differentiate your brand by adding some more values.
Make a reasonably good website: The website is the front room of your brand that gets a personality and character for your brand. The site must be purposeful with relevant and genuine content, it is to be aesthetically beautiful and attractive.
Start Google My Business ( GMB ) What is GMB? GMB is a free tool for business organizations to manage their online presence, including search and maps. GMB gets your potential people as easy access to your office, phone, website, direction, and review rating also with a click of a button without any coast. 4 Create an interesting Blog: A blog with brilliant content will make tremendous followers for your brand which will create a solid online reputation and good conversion or business.
Create good content: Create professional visual content that is more appealing and will bring a good result.
Consider Google Ads: You can put a display advertisement on Google platform strictly targeting your area/ demographic details / gender / and much more...
Social Media Marketing: Social Media Marketing is an effective tool for branding and sales promotions. You can effectively use FaceBook / Instagram and Youtube with good visual and Text content.
Improve your local SEO: SEO ( Search Engine Optimization ) is an integral part of your Digital Marketing Exercise. SEO encourages your local users to visit your physical store or purchase your service, it brings brand awareness, online reputation along with leads and conversions. Good SEO brings more social media followers.
Guerrilla Marketing: GM is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service.
Email Marketing: Email Marketing is another kind of successful Digital Marketing tool.